My main responsibility as Graphic Designer at the Des Plaines Public Library has been to design all of the flyers. I have used my knowledge of typography, hierarchy, color theory, illustration, and layout to modernize the look and feel of the flyers, and give them more personality, with the goal in mind to increase program sign up and attendance.
Here you will see my designs for the Teen, Adult, and Youth departments.
DP Social Logo
DP Social is a program at the Des Plaines Public Library that hosts “Events for 20 & 30 Somethings”
I was asked to create a badge-style logo for the event. I wanted to create something that felt modern, but also touched on a retro vibe. I presented 4 concepts to the 3 librarians that I collaborated on this project with, seen in Image 1.
Once they settled on a concept, I presented them with 2 color palettes to choose from to represent the brand. The coolness of Palette One gave the brand a young, tech-driven feel, while the balance of warm and cool in palette two felt more open and social.
In the end, they chose to go with the 3rd logo concept, and the 2nd color palette, much to my delight!
Teen Summer Reading @ DPPL
For the Summer of 2018, I was tasked with creating all of the assets for the Teen Summer Reading program. I worked closely with the teen librarian to create a logo that could be used for years to come, meaning it had to be strong and classic enough to not “die out” after a couple years of use.
IMAGES IN ORDER:
1. Stamp Card 2. Book Review & Reading Log Inserts - Front 3. Book Review & Reading Log Inserts - Back 4. Teen Summer Reading Bifold - Front 5. Teen Summer Reading Bifold - Inside 6. Teen Summer Reading Bifold - Back
The logo’s icon is a line drawing of an open book with a sun emerging from its center with rays beaming from it. The line drawing of the book also doubles in visual as a bird flying into the sunset. I chose a typeface that was strong and simple, yet approachable with a camp-like vibe to keep within the feel of Summer.
We decided to go with vibrant, contrasting colors to stand out and bring energy to this logo. The warmth of the orange sun combined with the cool sea-breeze teal is fun and inviting, perfect inspiration for cracking open a good book on a Summer day.
Advocate Christ Medical Center had been planning a new Women's Building to add onto their facility for a couple years, and the time had finally come for it to be revealed! Such an exciting event demanded a really rad invite to build up some fancy hype.
One thing that really struck me about the building were the pink lights in the front windows, so I used that as a focus/inspiration for my color palette. The sliding mechanic of the invitation itself was perfect for a "reveal." You get a hint that something lies underneath the illustrated cover with the diecut windows, and once the future party goer pulls the paper down, they see the new building revealed to them. The type treatment is fun to look at, and organized to be easy to read using color and hierarchy. Overall, this invite screams "I am woman, hear me roar!" but in a really fun, celebratory way!
Chuck Jones Team Building Brochure
Trend Building Services
I was designated as lead designer on the Trend Building Service's rebrand, and I had so much fun going through the process with them! Trend is a multifaceted company that deals in anything and everything regarding building care, whether it's apartment turning, janitorial services, crown molding, etc. When I first started this project, they only had 3 different areas to their company, which is why you will see a lot of elements in threes, but they expanded while in the middle of the rebrand.
That being said, let me talk about the process!
I started by exploring different possibilities for the logo through doing many, many sketches. The top picture you see is what I had narrowed the sketches down to. I then told a story for each one of them, coming up with different meanings of each element in each logo. After a few rounds of presenting to the client and editing, they eventually chose the "T-in a circle" concept. They wanted to go with this because it was simple, and allowed for them to add on to their company without the logo focusing so much on the number of departments they had.
Trend wanted to stand out from their competition, so I chose bold, modern colors that would catch the eye, and make their logo and collateral memorable to current and future clients.
In total; I created a logo, business card, a pocket folder, and 5 sell sheets to go into the pocket folder.
Snüz Fest is an annual pajama party concert celebrating and showcasing the local music scene. This year, I created all promotional assets for print and web. For the theme, I wanted to incorporate a camp vibe, which was the main inspiration for the sleeping "monster scout" mascot. I wanted the colors to feel vibrant and fun, bringing a certain energy to the pieces that reflect the energy of the show. All elements were composed in Adobe Illustrator. The projects you see here are as follows:
11x17 poster (print) Image for Facebook Cover Photo Instagram Post Image for Facebook Event Page
YA Book Quote calendar
I am very inspired by typography, and always wanted the chance to do a project that was very type-heavy. This calendar was the perfect candidate for that opportunity. Taking quotes from popular young adult fiction novels, I created type treatments, illustrations, and used color schemes that appropriately reflect on the words in the quote. These are some of my favorites from the project.
Fun fact about this project: I recently took a trip to NYC to attend Book Con. I happened to get an opportunity to meet one of the authors whose book quotes inspired this project, Rainbow Rowell, and gave her the only other copy of this calendar that I had made. She liked it so much, she was kind enough to share it on her twitter & instagram for all of her fans to fangirl/fanboy over. It was a great experience!
Forrest's Milk Chocolate
Forrest's Milk Chocolate is a brand I created to satisfy the need for a new Chocolate product sold at Whole Foods. The brand is defined by earthy tones, nature, and adventure. I used a tree-like slab serif complimented with a tall, skinny, free formed sans serif typeface to reinforce this sense of nature. Adventure is carried throughout the pieces from the tagline "Experience a Taste of Adventure" on the side of the box, to its essence in the ads represented by famous adventurers from history Lewis and Clark, and Amelia Earhart. I provided the typography, illustration, photography, and layout.
XPerience Point Gaming is a YouTube channel that revolves around everything having to do with video games. When my client approached me to do this logo, he wanted me to incorporate a lightning bolt, as it is a symbol having to do with his gamer tag.
That being said, the logo highlights a lightening bolt in the center. It is held within a circle, which is representative of a planet. The reference of a planet comes from the perspective that YouTube is like a galaxy in that it contains thousands and thousands of channels. Each channel is like the creator’s own little planet, pulling in viewers for its distinct, unique qualities.
IMAGES IN ORDER: 1. Vertical Logo 2. Horizontal Logo 3. Instagram Ad to announce the new brand launch.
THE ICON: The texture of the circle is representative of the energy surrounding the lightning bolt, and the energy of the channel. The circle is surrounded by another circle that is 3/4 filled in. This is representative of an experience point (XP) bar, commonly used to keep track of a player’s level in a game.
THE LOGOTYPE: The font has a distinct tech feel, balancing curves with sharp edges, and an even x-height throughout. Seeing as XP is the abbreviation for Experience Point, I outlined those two letters to give them an extra accentuation.