Forrest's Milk Chocolate is a brand I created to satisfy the need for a new Chocolate product sold at Whole Foods. The brand is defined by earthy tones, nature, and adventure. I used a tree-like slab serif complimented with a tall, skinny, free formed sans serif typeface to reinforce this sense of nature. Adventure is carried throughout the pieces from the tagline "Experience a Taste of Adventure" on the side of the box, to its essence in the ads represented by famous adventurers from history Lewis and Clark, and Amelia Earhart. I provided the typography, illustration, photography, and layout.
I am very inspired by typography, and always wanted the chance to do a project that was very type-heavy. This calendar was the perfect candidate for that opportunity. Taking quotes from popular young adult fiction novels, I created type treatments, illustrations, and used color schemes that appropriately reflect on the words in the quote. These are some of my favorites from the project.
Fun fact about this project: I recently took a trip to NYC to attend Book Con. I happened to get an opportunity to meet one of the authors whose book quotes inspired this project, Rainbow Rowell, and gave her the only other copy of this calendar that I had made. She liked it so much, she was kind enough to share it on her twitter & instagram for all of her fans to fangirl/fanboy over. It was a great experience!
The Schaumburg Business Association wanted to communicate its numbers to the community in their 2016 Business Resource Guide. Using a mix of simplistic illustrations, type hierarchy, and brand colors, this infographic made typical boring numbers fun to look at!
I was designated as lead designer on the Trend Building Service's rebrand, and I had so much fun going through the process with them! Trend is a multifaceted company that deals in anything and everything regarding building care, whether it's apartment turning, janitorial services, crown molding, etc. When I first started this project, they only had 3 different areas to their company, which is why you will see a lot of elements in threes, but they expanded while in the middle of the rebrand.
That being said, let me talk about the process!
I started by exploring different possibilities for the logo through doing many, many sketches. The top picture you see is what I had narrowed the sketches down to. I then told a story for each one of them, coming up with different meanings of each element in each logo. After a few rounds of presenting to the client and editing, they eventually chose the "T-in a circle" concept. They wanted to go with this because it was simple, and allowed for them to add on to their company without the logo focusing so much on the number of departments they had.
Trend wanted to stand out from their competition, so I chose bold, modern colors that would catch the eye, and make their logo and collateral memorable to current and future clients.
In total; I created a logo, business card, a pocket folder, and 5 sell sheets to go into the pocket folder.
Advocate Christ Medical Center had been planning a new Women's Building to add onto their facility for a couple years, and the time had finally come for it to be revealed! Such an exciting event demanded a really rad invite to build up some fancy hype.
One thing that really struck me about the building were the pink lights in the front windows, so I used that as a focus/inspiration for my color palette. The sliding mechanic of the invitation itself was perfect for a "reveal." You get a hint that something lies underneath the illustrated cover with the diecut windows, and once the future party goer pulls the paper down, they see the new building revealed to them. The type treatment is fun to look at, and organized to be easy to read using color and hierarchy. Overall, this invite screams "I am woman, hear me roar!" but in a really fun, celebratory way!
A few times per year, the Schaumburg Business Association holds mini conventions about manufacturing for business owners in the area. In order to raise awareness of the event, they use fliers both in print and online to promote the manufacturere's summit.